We’re Lee and Dave. We spent our careers in knowledge-heavy industries, surrounded by brilliant people but not always much clarity. We wanted a better way to work and live, and AI gave us abilities we’d never had.
We saw the upside straight away, so we started HumanAmp to put it to work on real problems. Our own work-life balance is still a work in progress, but it gets better every month, because we run HumanAmp on the same continuous improvement we bring to you.
Mates since 1995. Without AI, we’d probably kill each other.
I invent useful things by listening to people and looking deeper into the problems than others usually do.
I’m an inventor and product designer, with 24 years working on useful products, services and experiences. I listen closely to the people who use them, make sense of what is really happening, and turn difficult problems into something clear enough to solve.
I don’t chase novelty for its own sake. I look for original answers when the obvious ones aren’t good enough, then make the experience clear, useful and easy.
I’ve loved leading innovation teams, taking work from early research through concept, engineering, validation and launch. Along the way I’ve become a named inventor on 50+ granted patents.
I’m most useful when the problem is tangled and people need a clear path from insight to something real. Life’s cruel enough; we should make the most of what we can do to help others.
I make technology work for the people using it.
I’ve always lived and breathed technology, taking things apart to see how they work, then making them work better. That became 28 years in business IT, much of it leading big changes to how thousands of people work. The technology is rarely the hard part. Helping people through the change is. AI is the same, only faster.
I’ve also helped build and run an IT business, so I know what technology has to fit around. I test new AI tools and agents in our own work first, so what we recommend is connected, secure, reliable and supportable.
IDEO helped bring human-centred design into the mainstream, and their work has shaped how Lee designs since 1997. So presenting our practical AI innovation to IDEO was a big moment. They saw real potential in it, and that meant a great deal.
New methods and tools go into our own work first, so we know where they shine and where they fail.
Many products fail, or stop before launch, because the brief was never right.
So we get beneath the brief, challenge assumptions and use evidence to decide what’s worth doing before we build. It’s the thinking behind Lee’s ProblemSmith method and technology, which we can tailor to your organisation.