Privacy, in plain English.

HumanAmp is owned and operated by Problemsmith Ltd, which is responsible for the information covered by this notice. Problemsmith Ltd is registered in England and Wales under company number 16795336. Its registered office is New Farm Cottage, Tixall, Stafford, England, ST18 0XU.

If you have a question about your information, email help@humanamp.ai, ask Amp to pass it to Lee or Dave, or write to us at the registered office. You do not need to use Amp to contact us.

When you type to Ask Amp, your message and a limited amount of recent conversation text are sent to our service so Amp can answer. Ask Amp runs on HumanAmp’s Amp service, a separate site of ours hosted by Netlify: on staging.humanamp.ai that is our test service, and on humanamp.ai our main Amp service. Ask Amp only takes your contact details if you choose to send Lee and Dave a message, as described below. You can always use our contact page instead. The text service removes recognised email addresses and telephone numbers before sending that text to the AI model. This does not remove every kind of personal information; names or details you include about other people may still be sent. Ask Amp’s Notebook, where you check notes for Lee and Dave, is not saved in your browser’s storage: it is held on the page and clears when you end the chat.

If you send Lee and Dave a message from Ask Amp, you give your name and email address, and your company if you wish. If Amp has prepared a summary, it fills in the message for you to check and edit; otherwise you write it yourself. When you press Send, the team receives your message, your contact details, the page you were on and Amp’s own notes about your enquiry. Those notes are labelled as AI-generated and not approved by you. You can choose to include a limited transcript of text messages with the note: up to the most recent 40 messages, each limited to 800 characters. Spoken conversation is not included. If you leave the choice unchecked, the chat is not attached. Nothing is sent to Lee or Dave until you press Send.

If you request a call using the booking form, the requested time, your name, email address, company, a telephone number if you add one or ask for a phone call, and any short note go through HumanAmp’s Amp service. No chat transcript is included. When email is enabled, the request is emailed to Lee and Dave and an automatic receipt is sent to the address you entered. The time remains unconfirmed until we reply. If the request can’t be sent, the form offers an email to Lee with the same details, which you send from your own email app. Unless Ask Amp’s service analytics are off, as described below, they also record whether the request went.

If you order a plan online and online payment is switched on, pressing Pay sends your name, email address, company, any telephone number, the plan you chose and your onboarding day through our site to Stripe, which takes the payment on its own page. Your card or bank details go to Stripe, not to us. Where online payment isn’t switched on, those details reach our site but go no further, and the order opens as an email to Lee and Dave in your own email app for you to send.

If you message us on WhatsApp or phone us, we receive what you send or say and your number, unless you withhold it on a call. WhatsApp is a separate service.

Where Amp’s Problem Card is still offered instead of Ask Amp, you give your name and email address, and your company and telephone number if you wish. Amp prepares a summary for you to check and edit. When you confirm the handover, the team receives that summary, your contact details, a limited transcript of the conversation and Amp’s own notes about your enquiry, labelled as AI-generated and not approved by you. Nothing is sent to Lee or Dave until you confirm the handover.

On this site you type to Amp. Talking to Amp isn’t available, as the section “Talking to Amp” below explains.

Where the attachment control is available, you can select up to three JPEG images, PNG images or PDF files, totalling 4 MB. Selecting a file does not send it to the AI model. If you confirm a handover with files attached, they are sent through our service and email provider to the team with your note. Their names, types and sizes may be kept with the local chat history. Please only attach information you are entitled to share, and avoid confidential or sensitive personal information.

Like most websites, our hosting provider receives basic technical information needed to deliver and protect the site. This can include an IP address, browser and device information, requested pages and the time of a request. We use Netlify Web Analytics to summarise pageviews, distinct IP addresses, broad locations and traffic sources from those server logs. These figures do not tell us who used Ask Amp or what they said.

Your message is sent to OpenAI so Amp can answer using our published information. We turn off storage of text responses through the API’s response-storage setting. This is not a promise of zero retention by the provider: OpenAI may retain content in abuse-monitoring logs under its API data controls. Amp also prepares short working notes from the conversation to help understand and route your enquiry.

Amp cannot quote prices, accept work, turn a business away or decide anything about your enquiry. If Amp is unsure who should pick something up, it is marked for a person to review. Lee or Dave remain responsible for every decision.

Please do not put confidential, sensitive or personal information into the description of your situation, or into the chat. Amp will say the same thing if you start to.

Talking to Amp isn’t available on this site. You type to Amp, and the site doesn’t ask for your microphone.

When Ask Amp’s service analytics are switched on, they record when you open and close the chat and limited technical information about each request: whether an answer, a voice call or a note to Lee and Dave worked, how long it took, which of our public pages Amp drew on, and any error codes. A random reference for the conversation, kept in this browser tab, joins them together. We use these records to see how the chat is used and to fix and improve the site and Ask Amp. They never include what you type or say, your contact details or any audio, and no cookies are used. They are off automatically if your browser sends a Global Privacy Control signal, and you can switch them off for this browser under “Privacy” in the chat header.

The Problem Card does not collect service analytics: it does not record when you open or close it, or technical details of your requests, in an analytics database. Netlify still handles every request to deliver the site, as described under “What we collect”.

• To reply to you and take steps you ask us to take before working together.
• To manage business conversations and any work we agree with you.
• To operate, protect and understand the basic performance of the website.
• To keep records where the law requires us to.

Depending on the situation, our lawful basis is taking steps before or performing a contract, complying with a legal obligation, or our legitimate interest in running HumanAmp and responding to genuine business enquiries.

We use trusted providers for email, website hosting and the systems needed to run the business. Netlify hosts the site and runs Amp’s service and handover functions. OpenAI processes the limited conversation text used for answers and handovers. Resend delivers the handover and any selected attachments to the team, with your email address so they can reply to you, and can copy the Amp mailbox at amp@humanamp.bot so the conversation stays together. Our email services hold those mailbox copies and replies. Where online payment is switched on, Stripe takes payments for online orders. For direct helpdesk email, use help@humanamp.ai. We may also share information with professional advisers or public authorities where there is a legal reason to do so. We do not sell personal information.

Some of our providers may process information in the United States or other countries outside the UK. For covered transfers to the United States, Netlify and Google state that they participate in the UK Extension to the EU-US Data Privacy Framework. OpenAI and Resend provide for the EU Standard Contractual Clauses with the UK Addendum where those safeguards are needed. You can contact us if you would like more information about the safeguards that apply.

We keep enquiry information only while it is useful for the conversation or a reasonable follow-up. If we work together, we keep the records needed to deliver the work and meet legal, accounting and professional obligations. We review information and remove it when there is no continuing reason to keep it.

This site does not use advertising or marketing cookies. Netlify Web Analytics uses server logs and sets no analytics cookie. Netlify also adds a small performance script to each page (Netlify Real User Monitoring). It measures how quickly the page loads and responds, and sends those timings to Netlify with the page address, screen size and operating system (such as iOS or Windows). It sets no cookie and stores nothing in your browser.

If you use Amp, a card you choose to save is kept in this browser’s storage (IndexedDB) with no end date. It stays until you delete it in Amp, clear this site’s browser data, or the browser clears it when space is low. Saving a card does not send it anywhere. While you use Amp, the contact details it has noted for your note, its working notes and a short-lived check token are kept for each card in this browser tab’s session storage, and go when you close the tab. Amp’s reading preferences (colour and easier reading) are kept in this browser’s local storage. Ask Amp keeps a reference for the conversation, a short-lived check token and any details it has noted in this browser tab’s session storage, which go when you close the tab; if you turn its analytics off, that choice is kept in local storage. Visit history is currently off. If switched on, only typed chat messages would be kept in this browser tab while you visit, with recognised email and phone patterns masked. Masking reduces personal information; names and other details can remain. Up to 40 messages of 800 characters each, within 64 KB, would clear when you end the chat, after 30 minutes without activity once any work in progress has finished, or when you close the tab. Voice transcripts, drafts, Notebook notes, contact fields, receipts, files and audio are excluded from that history. The service adapter’s existing tab storage described above is separate. None of this is used to track you. How Amp handles what you share gives the detail.

The site loads its typefaces from Google Fonts. This means your browser connects to Google when a page loads and sends the technical information needed to provide the font. The website and video are delivered through Netlify. Their own privacy information explains how they handle data as service providers.

If we add non-essential cookies or tracking later, we will update this notice and add the appropriate choices before they are used.

You can ask what personal information we hold about you, ask us to correct or delete it, object to or restrict some uses, or ask for a copy in a portable form where the law applies. Email help@humanamp.ai, ask Amp to pass your request to Lee or Dave, or write to our registered office. You do not need to use the chat.

You can object to our use of your personal information where we rely on legitimate interests: contact us directly.

If you are concerned about how we use your information, please contact us first. You can also complain to the Information Commissioner’s Office.