HumanAmp™
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Websites, apps and products people choose.

Find the right light for the task.

Lee Smith, drawing at the studio table

“Let’s try
the choice.”

A website comparing two kinds of lightTask light gives focused light for close work. Room light gives softer light across the room. Choosing highlights the selected lamp and its light. A light for your space Task lightFocused, for close work Room lightSoft, across the room Choose your lightMake the difference easy to see Set the light FocusBright, close work RelaxSoft, around the room Keep this settingA choice in your hand FocusRelaxTry the grip. Feel the setting.

Task light for close work. Room light for softer, wider light.

An illustrative lighting exercise, not a client project. The sketches give us something useful to test.

Can someone see which light fits their task?

A website helps people choose before they buy. Here the useful distinction is focused light for close work, or softer light across a room. We test whether that difference is clear.

A website that helps people decide.

Clear communication, useful content and an intuitive route to enquire, book or buy. Connected to the follow-up behind it.

An app built around a real task.

A customer experience or a tool for your team. We design the flow, prototype the important interactions and test what people actually do.

A product people want to use.

Customer insight, invention and practical product design. Sketch models and prototypes help us explore the experience, feasibility and how it could be made.

Find the insight that changes the brief.

We listen to customers and users, watch how they work and understand what gets in their way. The useful answer might be a screen, an object, a service or a simpler way of doing things.

Hands arranging handwritten observations and ideas in a workshop
The work starts with people.

“For 24 years, I’ve helped turn ideas into products people want to use and teams can actually make.”

Lee Smith, inventor and product designer

Try the bit
that matters.

Make enough to learn before committing to the whole thing. A sketch, a clickable flow or a physical model can reveal what a finished presentation hides.

Good questions at the workbench...

Can someone use it without an explanation?

Give people a real task. Watch where they hesitate, what they expect and how they recover when something goes wrong.

Does it solve the problem they actually have?

Return to what we heard and observed. A useful prototype lets us challenge the idea and the brief together.

Can your business make it work?

Think through the people, systems, materials and practical constraints around the design. Test the difficult parts early.

Then make it
work for real.

The design has to work beyond the drawing board. We bring the experience and the practical build together, connect it to your business and check what needs improving.

See how we work together

What do you want to create?

Bring the ambition, the awkward problem or the idea you want to try. We’ll work through a useful first step.

Start with what’s on your mind.